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Our strategy: From knowledge to action

A group of young women taking a selfie

Our 2021-24 strategy focuses on addressing the knowledge gaps among individuals, local educators and primary practitioners that are undermining progress towards global HIV targets and ending AIDS.

Millions of individuals and health workers, in many of the places most affected by HIV, do not have up-to-date knowledge to support their own and their communities’ sexual health.

Avert is committed to close the HIV knowledge gap and build health literacy in locations and with those people most affected, by:

  • increasing the HIV and sexual health-related knowledge, skills and confidence of those most at risk of HIV and poor sexual health, and those living with HIV
  • expanding and deepening the knowledge, skills and confidence of educators and advocates working on local responses to HIV and sexual health
  • supporting evidence-based practice among primary HIV and sexual health practitioners.

We will do this by working in partnership to develop and promote HIV and sexual health content and resources that are accurate, accessible, useful, and actionable. We focus on digital communications – making use of the growing opportunity digital provides to reach people online in spaces they are already spending time.

Our approach is based on clear evidence that health literacy increases and improves an individual’s engagement with and uptake of available health services, which in turn improves overall health outcomes. By addressing the HIV and sexual health knowledge gaps and building health literacy we are supporting achievement of the UNAIDS global targets on HIV which feed into the wider health-related Sustainable Development Goals.

If you are a young woman living in Zambia confused about what you’ve heard about HIV from an older relative, or a young gay man in India lacking confidence to speak to a health worker about sex, or a community health worker in Zimbabwe trying to keep up with new developments in the HIV response and how to speak about these to your clients – Avert is here to provide you with the information, tools and resources you need.

- Sarah Hand, Chief Executive, Avert

Millions of people do not have the vital knowledge they need to support their own and their communities’ sexual and reproductive health and rights. Avert uses creative and engaging ways to raise awareness and understanding of HIV, improve sexual health and to promote wider health literacy.

- Winnie Byanyima, Executive Director, UNAIDS

Avert's strategy document front cover


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Last updated:
03 June 2021